ENABLING ECOMMERCE ON YOUR WEBSITE – RESOURCES
For University of Hawaii’s Pacific New Media Class
Getting your business ready
General Excise Tax info – hbe.ehawaii.gov/BizEx/home.eb
US Small Business Administration — sba.gov/starting_business/index.html
Sample Business Plans – www.bplans.com
Business Templates — www.officedepot.com
Web Site Basics:
Web Site Templates: www.templatemonster.com
Keywords: Good Keywords program, Google Suggest
Domain names: www.godaddy.com, www.buydomains.com
HMTL help — www.webmonkey.com
HTML Code check — www.netmechanic.com/ — check for download times, links, and valid HTML
AnyBrowser site checker for older HTML compliance.
Watchfire (formally Bobby) to help check with Section 508 compliance.
Merchant accounts:
(Visit your bank to learn about their standard Merchant Account options.)
• Total Merchant Services – totalmerchantservices.com/MOTOAccounts/
• WellFargo Product Selector- www.wellsfargosecure.com
Online processing:
• Verisign — www.verisign.com/products-services/payment-processing/online-payment/index.html
• Authorize.net — www.authorize.net/
Non-standard merchant accounts:
• PayPal sign up – https://www.paypal.com/
• CCNow — www.ccnow.com
• 2Checkout — www.2checkout.com/home.html
PayPal (Shopping Cart) Code Sample (replace the bold section with your PayPal account information):
<form action="https://www.paypal.com/CGI-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_xclick"/>
<input type="hidden" name="business" value="YOUREMAIL@YOURDOMAIN.com**">
<input type=”hidden” name=”item_name” value=”Item Name / Service”/>
<input type=”hidden” name=”item_number” value=”Item ID / Number”/>
<input type=”hidden” name=”amount” value=”1.00″/>
<input type=”hidden” name=”no_note” value=”1″/>
<input type=”hidden” name=”currency_code” value=”USD”/>
<input type=”hidden” name=”bn” value=”PP-BuyNowBF”/>
<input type=”image” xsrc=”https://www.paypal.com/en_US/i/btn/x-click-butcc.gif”
mce_src=”https://www.paypal. com/ en_US/i/btn/x-click-butcc.gif”
border=”0″ name=”submit” alt=”Make payments with PayPal - it’s fast, free and secure!”/>
</form>
** sign up now for a
PayPal Merchant account **
Ecommerce/ cart solutions:
Hosted Solution samples:
• BlueHost – www.bluehost.com $6.95/month with OS Commerce, Agora, Cube Cart, Zen Cart, more.
• 1&1 – www.1and1.com – really low cost domains, plus host multiple domains on one account –
• Fatcow – www.fatcow.com
• GoDaddy – www.godaddy.com/
• Yahoo – Business.yahoo.com
• Vstore.ca – free e-commerce based off osCommerce
Add-ons:
• Mal’s e-commerce — www.mals-e.com free, secure shopping cart works with Paypal or stores credit cards for offline processing
• Monster Commerce — www.monstercommerce.com
• Agora Cart — www.agoracart.com
• Make Paypal buttons in Dreamweaver — Dreamweaver Paypal extension
Custom Application Software:
• Comersus — www.comersus.com – “free” ASP e-shop
• OS Commerce — www.oscommerce.com – open source PHP/MySQL e-shop
• ZenCart – www.zencart.com – open source PHP/MySQL e-shop
• CubeCart – www.cubecart.com – open source PHP/MySQL e-shop
• HotScripts – www.hotscripts.com – listing of ASP/PHP scripts — including ASP’s CandyPress using IIS and Access/SQL Server
• WebAssist – www.webassist.com – Dreamweaver plugins to help build carts or stores
Alternatives:
• eBay — www.ebay.com
• Craigslist — www.craigslist.com — classifieds
• Acteva – www.acteva.com – events
• Café Press – www.cafepress.com – clothing with logos
• Amazon — www.amazon.com/exec/obidos/subst/misc/sell-your-stuff.html — or pro: www.amazon.com/exec/obidos/tg/browse/-/1161306/104-0186235-4907107
• AbleCommerce — “mall” of various stores — www.ablecommerce.com/
• PayLoadz — digital downloads (like PDFs, DVDs, MP3s) using PayPal — http://payloadz.com/
Business promotion:
• Nice overview of various techniques — “The Web Marketing Checklist:32 Ways to Promote Your Website”
• SEO Information — www.seochat.com
• Keywords — www.digitalpoint.com/tools/keywords
• Google Advertising — www.google.com/ads
• Froogle information — www.google.com/base/help/sellongoogle.html
• Advertising – www.cj.com
• Newsletters / Email – www.whatcounts.com , www.mailermailer.com
• Wear Your Site Logo – www.promopeddler.com, www.4imprint.com
Web Statistics:
• WebTrends — www.webtrends.com
• Google Analytics — www.google.com/analytics/
• StatCounter — www.statcounter.com
Surveys:
• Survey Monkey — www.surveymonkey.com
Submit your site:
• Google — www.google.com/addurl/?continue=/addurl
• MSN — beta.search.msn.com/docs/submit.aspx
• Yahoo — search.yahoo.com/info/submit.html (must be a registered user)
• WebCEO — www.webceo.com/ — free Windows software version available
Build Web Traffic:
• TrafficSwarm — trafficswarm.com — generate traffic by visiting other people’s sites
Tips:
• Firefox browser —
• Roboform password keeper — www.roboform.com
• Free web monitoring (make sure you site is viewable) — site24x7.com
• Email from your multiple domains — inoutbox.com
• Windows: anti-spyware, windows updates, AVG anti-virus
• Picasa: picasa.google.com
Books:
The Web Writer’s Guide
| The ABC of SEO
PayPal For Dummies 
| Design Your Own E-Shop 
|
How to Make Money Online with eBay, Yahoo!, and Google 
MarketLive’s “Perfect Shopping Cart” discussion: www.marketlive.com (free PDF)
Hawaii Web Consulting 